السلام عليكم

I’m Asher, a product designer with over 10 years of experience in product, web and app design.

I focus on scaling design systems, translating brands into usable products, solving complex customer problems and building interactive prototypes in code that de‑risk big bets.

Hira

2026

Product

Brand

Engineering

Design System

An app for Muslims to deepen their relationship with God.

I founded Hira and led end‑to‑end product, from brand and UX to front‑end engineering, designing features that help people build consistent spiritual habits and track their progress over time.

Laurel

2025

Product

Web

Design System

An AI‑powered timekeeping and work intelligence platform for professional services firms.

I explored new interfaces that make AI‑generated insights trustworthy and actionable, designing workflows that fit existing billing and reporting practices.

Eureka

2023

Product

Web

Design System

A community‑driven, health‑tracking AI platform for patients with chronic conditions such as Long COVID and ME/CFS.

I utilised user behaviour to shape symptom tracking, data visualisation and community features that balance empathy, clarity and medical rigour.

GA Group

2022

Product

Brand

Experience

TV

A tvOS experience for a new luxury hotel backed by the Public Investment Fund of Saudi Arabia.

I translated the interior design language into an ambient, screen‑based experience, designing wayfinding, service touchpoints and content for displays across the property.

CIIFF

2024

Brand

Web

Design System

A web platform for an independent film festival competition based in the Channel Islands.

I created a flexible design system that supports yearly programme changes, ticketing flows and filmmaker submissions while keeping the festival’s visual identity consistent.

Mora

2022

Product

Brand

App

Design System

A digital health programme to help prevent and potentially reverse metabolic disease through a whole‑foods, plant‑based diet.

I led product design from onboarding to long‑term habit‑building and established the initial design system across web and mobile.

Stonks

2025

Product

Brand

App

Design System

A financial app to help content creators solve cash‑flow issues.

I designed the end‑to‑end experience from mapping the creator earnings lifecycle, simplifying payouts and forecasting, and creating workflows that make variable income easier to understand and manage.

Co-op

2021

Product

Web

App

Design System

Digital services for Co‑op members

I joined multi‑disciplinary teams to simplify membership journeys, improve ecommerce flows and contribute to shared design system components used across Co‑op products.